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Do You Need Content Marketing Software or Project Management Software?
When it comes to planning, producing, and publishing content, seasoned content marketers know that manual systems just don’t cut it. Version control, streamlined approval processes, and up-to-date...
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Content Marketing for Business Services: Data That Proves Emotion Trumps Reason
Common sense tells us that business buyers are primarily interested in the business value of a product. We think that unlike B2C buyers, who are more emotionally invested in products they use, B2B...
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Hiring a Content Marketing Manager? Look for These 5 Qualities.
Content marketing managers are in high demand. Knowing what to look for is essential to creating a killer job description and attracting the right person for your organization. But in a relatively new...
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How to Create Buyer Personas That Boost Your Content Marketing
Content that isn’t targeted to a specific audience helps no one. It doesn’t help your customers, because they aren’t getting their needs met or questions answered. And it doesn’t help your...
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How to Take Control of Your Editorial Calendar
Managing your editorial calendar is kind of like going to the dentist—you know you should do it, but you put it off because, frankly, it’s just not that fun. Avoiding the dentist for too long leads to...
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What If Malcolm Gladwell Wrote Your Content?
image source: Bill Wadman, TIME Marketers can learn a lot from the way Malcolm Gladwell looks at the world. He turns traditional assumptions on their head to reveal some surprising truths behind our...
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3 Steps to Leveraging Segments with Marketing Automation
Marketing automation is becoming an increasingly influential tool in the content marketing space. A quarter of all B2B Fortune 500 companies use marketing automation, along with 76% of the world’s...
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How Content Marketers Can Identify Voice and Tone
In life, how we say something is often more important than what we say. The same is true for content. Content is how your brand showcases its unique personality online. But it’s not easy to control...
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Content Types: Are You Providing The Right Mix?
Today, marketers have a lot of content types to choose from—SlideShare, social posts, eBooks, interactive web pages, videos, and infographics to name just a few. How do you know the right mix of...
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Building Your Content Marketing Workflow Part 1: Identify Content Needs
Your stakeholders signed off on your content strategy. They reviewed user data, customer pain points, and company goals. You have focused content themes for upcoming quarters, and a solid distribution...
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Building Your Content Marketing Workflow Part 3: Approval Structures
Building a content marketing workflow isn’t easy. But you can’t be a successful content marketer without one. So far in this series, we’ve covered the first two steps in the workflow process:...
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Building Your Content Marketing Workflow Part 2: Assigning Roles
Last week, we discussed the first step to building your content marketing workflow: identifying needs for your campaigns and assets. But to be successful at content marketing, you need to do more than...
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A 4-Step Approach to Promoting Content the Right Way
You have to develop useful, relevant content to get the right people into your pipeline. But where you publish that content is just as important—if not more—than what you publish. For example, would...
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9 Mantras Content Marketers Should Live By
Keeping colleagues (and yourself) motivated takes more than the occasional “inspirational speech” about teamwork and ambition and the “extra degree.” To be successful, teams not only need to...
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3 Ways a Content Marketing Outline Will Change Your Business
At Kapost, we write a lot about how to build successful content marketing outlines and processes. But it’s also important to take a step back from time to time and examine why outlining your content...
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Boost Your Content Marketing Production with These Proven Templates
Try keeping up with the demand for content and you’ll quickly understand how tough it is. You need to develop a high volume of high-quality assets. And without a well-organized content production...
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4 Ways to Kick Your Design Process into Shape
The way your content looks is a big deal. And I mean big. You could say design is 60,000x more important than text—at least the moment someone lands on your content—because that’s how much faster...
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The Most Valuable Asset Missing From Your Content Marketing Strategy
You’ve spent months writing and designing an eBook and it’s finally launch day. After scheduling your tweets and paid promotions, the work’s over, right? Wrong. Too often, marketers leave out a...
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3 Critical Things You’re Not Telling Your Freelancers
Freelancers can be a valuable resource for any content marketing operation. They help maintain a healthy stream of content while taking some burden off of internal writers, editors, and designers. But...
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Hiring for Content Marketing? Look for These LinkedIn Keywords
Hiring for content marketing is difficult. It’s a new field, and marketers are still trying to figure out how to find the right people for the job. LinkedIn is one of the best resources at your...
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